Applied Creativity
Systems to create, extract, and protect customer value
Sunset over Victoria Harbour, Hong Kong. Taken July 2017.
Rhys Taylor
Non-Executive Advisor to the New Zealand Government international trade initiative, member of the Executive Council for Leading Change, and Managing Director at marketing and communications firm Publicis Groupe. Previously Managing Director at VML and Dentsu.
Prior to this, an entrepreneurial journey building three startups:
- Saasu software has been acquired by ERLY Group,
- Acclipse technology acquired by Wolters Kluwer, and
- Caught! photography merged operations with SnapStar.
British and New Zealand citizen calling Hong Kong home. Lived and worked in Australia, New Zealand, Singapore, and the United Kingdom.
Publications
Customer centricity & B2B complexity
Create alignment with a clear view of ideal customer and service experience.
marketingquotient.com (2018)
Marketing capability development
Take a systemic approach to building culture and innovating.
system.appliedcreativity.com (2019)
Changing media landscape
Engage and inspire action from internal and external audiences.
wiredfire.com (2020)
Contact
Email
rhys.taylor@appliedcreativity.com
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